... baby and toys paradise:
The SPIELE MAX AG is one of the leading retail chains for baby-hardware, fashion and toys in Germany and offers "maxi choice" for guaranteed "mini-prices".
Following this philosophy SPIELE MAX leads a gigantic line of products in more than 45 stores with 30,000 items each all over Germany. With the successful pilosophy and the everyday readiness for duty with more than 600 qualified shop-assistants the company grows for many years clearly about the branch average.
Blue Fund has intensively supported the Spiele Max - board of directors in strategic questions to ensure the further development and store net expansion.